GSW Names Dave Sonderman Chief Creative Officer
Columbus, Ohio – May 9, 2016 – Dave Sonderman is now Chief Creative Officer of GSW, an industry leader in healthcare advertising and an inVentiv Health company. Previously he held the title of Executive Creative Director.
As Chief Creative Officer, Dave will focus on agency-wide initiatives that drive strategic creativity for GSW’s domestic and global healthcare clients. Dave’s unique experience with creativity and technology – he established GSW’s User Experience (UX) Department and oversees the Technology Department – have been key factors in accelerating GSW’s growth by addressing the ever-expanding ways people engage in health dialogue.
"Dave is an architect and long-time champion of GSW’s Speak People philosophy, which embraces the human imperfection in health choices and the ways healthcare brands talk about them," said GSW-Columbus President, Dan Smith. "He continually pushes GSW, clients, and the entire industry, toward higher standards for strategic creative problem solving."
Dave has pioneered and led disruptive storytelling in healthcare, including Protopic’s "Itchcraft" and Stryker’s "GetAroundKnee" campaigns, and more recently a virtual reality "Epilepsy Machine" for UCB, and healthcare’s first online "information shopping cart."
Under his leadership, GSW has won more than 60 industry awards across North America, including being nominated as 2016 Most Creative Agency and recognized as 2015 Most Admired Agency by Med Ad News, and 2014 Agency of the Year by both Medical Marketing & Media and Med Ad News.
Dave joined GSW in 2001 after graduating from The Ohio State University and working as a writer and editor in Ohio State's Office of University Communications and as Associate Creative Director at Resource/Ammirati. He has grown his career at GSW starting as an Associate Creative Director and rising through the ranks to take sole leadership of the GSW-Columbus Creative Department in 2012.
Dave will continue to oversee the Technology, Developer, User Experience and Creative departments and report to the President of GSW-Columbus.
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