More than just humor–it’s humor with a message
Columbus, Ohio – November 2, 2015 – GSW, an industry leader in healthcare advertising and an inVentiv Health company, and LiveTiles, a global technology company headquartered in Times Square, NYC, have partnered to unveil the Sexy Men of Technology Calendar for Movember 2015, a public awareness campaign from the Movember Foundation.
The Movember Foundation is the global charity raising funds and awareness for men’s health. Every November, the Foundation challenges men to grow and women to support a moustache or make a commitment to get active and MOVE for 30 days. It’s the moustache that starts a conversation about men’s health, and it’s MOVE that puts the Foundation’s vision, to have an everlasting impact on the face of men’s health, into immediate action. The Movember Foundation has raised more than $650 million to date and helped fund over 1,000 men’s health programs in 21 countries.
“As a company operating in an industry that is predominately male we were looking for a creative way to make some noise around men’s health and to encourage men to go to the doctor and take their health seriously,” said Karl Redenbach, Co-founder and CEO of LiveTiles. “The calendar serves as a great vehicle to convey that message and what better way to do so than through humor.”
GSW prides itself on their Speak People platform, which strives to impact people’s lives by building stories through human truths. For this reason, when LiveTiles came to GSW seeking creative counsel on how to create awareness around men’s health beyond Movember, GSW welcomed the challenge.
"The technology industry is approximately 75% male* and 100% of these men have prostates. Prostate cancer is one of the main conditions that Movember focuses on each year. By using humorous insights like this, the hope is this approach will make men take a second look at their health, inspire them to donate to issues that affect men around the globe, and take control over their own health,” said President of GSW Marci Piasecki.
The calendar’s message is much more than just humor – it’s humor with a message. Each month highlights a different man of IT, each representing a different technology provider, including LiveTiles, Microsoft and Apple, alongside men’s health-related issues. Photography plays off each individual’s personality and relevant seasonal activity. Monthly topics include health and fitness; colorectal screening; testicular cancer; skin cancer; healthy eating; hydration; depression; safe sex; and more.
“Being deeply involved in building effective communication solutions in healthcare, we are so proud to support LiveTiles and Movember,” added Piasecki. “The level of awareness Movember creates is outstanding and GSW is honored to be a partner and help spread the message 365 days a year.” Calendars are $35 for printed versions and $20 for digital downloads and can be purchased through www.sexymenoftechnology.com. All proceeds will benefit the Movember Foundation.
LiveTiles is a global technology company headquartered in Times Square, New York, and Melbourne, Australia. We offer modern, user experience-focused technology solutions to the enterprise, education and SMB markets and are an award-winning Microsoft Partner. Our solutions include LiveTiles Design for SharePoint and Office 365, LiveTiles Build and LiveTiles Mosaic. Our customers represent a diverse range of global sectors and are spread throughout the United States, United Kingdom, Asia Pacific and Latin America. Since being launched as a standalone products company in 2014, LiveTiles solutions have been deployed for some of the world’s most iconic brands across the Retail, Manufacturing, Finance and Education industries. We are also very proud to have over 80 leading Microsoft service providers as members of our LiveTiles Partner Program globally.
GSW, an inVentiv Health company based in Columbus, Ohio with offices in New York, Pennsylvania, and Canada, is one of the largest health and wellness advertising agencies in the world and was awarded 2015 Most Admired Agency by MedAdNews and 2014 Agency of the Year by both MedAdNews and MM&M. The company provides a full range of client resources, including research, analytics, marketing and brand consultancy, advertising, promotion, public relations, advocacy, medical education, meetings and events, interactive communications, and more. For more information on GSW or inVentiv Health, a top-tier professional services organization that accelerates the clinical and commercial success of biopharmaceutical companies worldwide, visit inVentivHealth.com/GSW.
The Movember Foundation is a global charity raising funds and awareness for men's health. These funds deliver breakthrough research and support services to allow men to live longer, healthier, happier lives. Since 2003, millions have joined the men's health movement, raising more than $650 million and funding over 1,000 programs through impact investments, focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.
The Foundation runs awareness and fundraising activities year-round, with the annual Movember campaign in November being globally recognized for its fun and innovative approach to raising money and getting men to take action for their health. During Movember, we challenge men to grow a moustache or to make a commitment to get active and MOVE, both of which are about real action for health and are done to spark conversation and raise vital funds and awareness.
The Foundation's vision is to have an everlasting impact on men's health.
Movember is fully accredited by the Better Business Bureau, and for the past three years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.
*American Association of University Women (AAUW). Solving the Equation: The Variables for Women’s Success in Engineering and Computing. Retrieved from: http://www.aauw.org/research/solving-the-equation/