Executives Recognized for Innovation and Excellence in Managed Markets, Consumer Education and Clinical Trial Data Quality
BURLINGTON, Mass. – August 6, 2013 – inVentiv Health, offering best-in-class clinical, commercial and consulting services, today congratulated three executives from its clinical and communications businesses named to the PharmaVoice100 list for their exemplary innovation within the healthcare industry.
John Guarino from Palio+Ignite, Tim McCort from GSW Fueled by Blue Diesel, and Pam Strobel from inVentiv Health Clinical were all recognized on a list that includes “extraordinary leaders, innovators, game changers, researchers and scientists, clinical experts, technologists, patient advocates and mentors.”
“All three of these people are thought leaders, innovators in their fields and reflect the excellence found across the 13,000 people worldwide who work for inVentiv Health,” said inVentiv Health CEO Paul Meister. “We congratulate John, Tim and Pam on this well-deserved industry recognition.”
PharmaVoice calls Guarino, who has more than two decades of industry experience, a managed markets communications “guru.” “In less than three years, he has built a managed markets team at Palio+Ignite Managed Markets that is a force to be reckoned with,” the magazine said. As Executive Vice President Managed Markets and Global Payer Access, Guarino makes sure his team on two coasts is well-tuned on reimbursement, effective pull-through, specialty drugs and specialty pharmacy and contracting profitability. They understand the differences and similarities between traditional marketing and payer marketing, which allows them to deliver strategies and tactics that ensure access and reimbursement success critical to the brands they are managing.
Among Guarino’s innovations is the launch of a blog series called Managed Markets Monday focused on sharing insights on comparative effectiveness research, Medicare Part D and the Affordable Care Act. “John knows that marketing strategies must keep pace with how healthcare delivery is changing and that the success of a brand today depends on understanding the managed market environment,” Meister said.
McCort was recognized by PharmaVoice as a master storyteller who says he walks into every meeting believing there is a 50% or greater chance that he is wrong - which forces him to listen. Early in his career, McCort built powerhouse campaigns for major consumer brands such as McDonald’s before turning his skills to take on one of the nation’s biggest challenges, helping more people choose to actively improve their health. Today, as Executive Vice President and General Manager of GSW, he is a key leader of the agency’s diabetes practice and says that in health, it is not enough for marketing to sell products, marketing must also help people be successful in changing their own lives. The biggest competitors for healthcare brands aren’t other brands. The real competitors are lack of knowledge, lack of motivation, inaction and the frailties of being human. “Tim has delved deeply into the emerging science of behavior change to inform the very human approach he takes to solving client communications challenges,” Meister said. “It is not surprising that he has become the go-to person for clients seeking the best consumer campaigns in the business.”
As Executive Director of Strategic Resourcing Quality at inVentiv Clinical, Strobel creates initiatives to build process improvements around the quality of clinical trial data in real time. Strobel introduced a centralized remote data review team to improve the efficiency and compliance of monitoring patient visit data for a large pharmaceutical client. Through this, her team was able to quickly identify and resolve quality and safety issues, as well as protocol deviations. Among her other accomplishments is the creation of a quality dashboard tracking system that tracks client audits/assessments, protocol deviations, issue escalation, training compliance and regulatory inspections for each of FSPs in real time. The dashboard allows her to see trends across a single client, as well as all clients, where she can recommend process improvements.
“Faced with increasing pressure to minimize waste and reduce development costs, pharmaceutical clients will be looking for an improved risk-management approach that relies on proactive quality measures,” Meister said. “Pam is an innovator in quality, well ahead of the curve and proactive in a field that is, by nature, retrospective,” Meister said.
About inVentiv Health
inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to companies seeking to accelerate performance. inVentiv offers convergent services that deliver extraordinary outcomes to clients whose goal is improving human life. In 40 countries around the world, inVentiv’s 13,000 employees help clients rapidly transform promising ideas into commercial reality. inVentiv clients include more than 550 pharmaceutical, biotech and life sciences companies, as well as companies that now see health as part of their mission. inVentiv Health, Inc. is privately owned by inVentiv Group Holdings, Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. For more information, visit http://www.inVentivHealth.com.