inVentiv Medical Communications Adds Significantly to Its International Team of Scientists, PhDs and Experts Delivering Sophisticated Peer-to-Peer Communications
BURLINGTON, Mass., – July 29, 2013 – inVentiv Health, offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that its medical communications business has opened two new offices in Tokyo and New York creating the industry’s largest global network of experts in peer-to-peer medical and scientific communications.
In opening the two new offices, inVentiv Medical Communications (iMC) dramatically expands its existing team of 180 scientists, writers, communications experts and PhD’s in offices across North America, Europe and Asia. iMC has been expanding its global footprint in response to client demand for its unique expertise, and already has offices in London, Munich, Paris, Shanghai, Dallas and the Philadelphia area.
iMC understands healthcare professionals and health systems throughout the world, so can offer clients both a global perspective and local insights. The result is rich, persuasive communications that educate and influence the clinical and payer audiences the healthcare industry must reach for successful commercialization.
iMC is uniquely focused on facilitating peer-to-peer and scientific communications. Its use of a full range of communications channels is bolstered by employing cutting-edge digital technology. Working in close partnership with clients, iMC provides medical strategies for Advisory Boards, medical content development and publication, virtual and in-person events and communications between physicians, nurses and healthcare professionals. The goal is to build relationships, foster understanding and encourage collaboration between the biopharmaceutical industry and medical/healthcare professionals.
“inVentiv Medical Communications bridges the gap between clinical trials and the commercialization of a product,” said Paul Meister, CEO of inVentiv Health. “This type of sophisticated support has never been more important in facilitating access to products because market access today is about more than just the cost of a drug.
“Access means ensuring that clinicians prescribing a drug or using a device have the data they need, are up-to-date regarding the disease or condition being treated, know why a product works and understand how to derive maximum benefit for patients. That’s why more and more clients are turning to the experts at iMC for support.”
Nearly all iMC personnel hold PhD’s or other advanced degrees. The team includes oncologists, hematologists, neuroscientists, biologists, pharmacists, medical writers, program managers, strategists and specialists in market access.
“With this level of expertise, we are able to help clients influence change within clinical and payer audiences,” said Elaine Ferguson, Global Managing Director of iMC. “Now, with these new offices, we are everywhere our clients need us to be, providing scientific rigor and value- based communications solutions that are the best in the business.”
The new staff members in New York City were formerly part of Noveida Health. John LaPolla, who will lead the New York team, holds degrees in microbiology from Cornell University and in biochemistry from Mount Sinai Medical Center. For 14 years, he has specialized in oncology and chronic pain, as well as cardiometabolic and psychiatric disorders. He has been an innovator in market access and has developed cutting-edge technology platforms for some of the world’s largest pharmaceutical companies, as well as for biotech startups.
In Tokyo, iMC will be led by Aya Tokaji as Director of Scientific Services. The Tokyo team will work alongside iMC’s China office which earlier this month won a contract to provide a global pharmaceutical client with assistance in understanding China’s oncology landscape and support at an upcoming medical meeting on oncology.
iMC has the unique ability to tap into and integrate an extensive range of creative capabilities across all of inVentiv Health, including public relations, advertising and marketing, as well as clinical trial, outsourced sales, risk mitigation, compliance and broad patient support expertise.
“At inVentiv, medical communications isn’t an afterthought as it is at other communications firms. Rather, it is absolutely integral, a core capability and built into everything we do,” Ferguson said. “For companies wanting to accelerate time to market, the sophisticated medical communications we can provide has become mission critical.”
About inVentiv Health Communications
inVentiv Health Communications (iHC) is the inVentiv Health division dedicated to delivering exceptional, global, multichannel communications to organizations focused on health and wellness. The company’s unified offer brings together inVentiv Health’s advertising, public relations, public policy, market access, medical communications, media, creative, branding and digital services creating a “Super Agency” structure. iHC provides relevant, targeted and flexible marketing solutions for the pharmaceutical industry and organizations with a healthcare focus, enabling clients to excel in a rapidly changing environment.
About inVentiv Health
inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to companies seeking to accelerate performance. inVentiv offers convergent services that deliver extraordinary outcomes to clients whose goal is improving human life. In 40 countries around the world, inVentiv’s 13,000 employees help clients rapidly transform promising ideas into commercial reality. inVentiv clients include more than 550 pharmaceutical, biotech and life sciences companies, as well as companies that now see health as part of their mission. inVentiv Health, Inc. is privately owned by inVentiv Group Holdings, Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. For more information, visit http://www.inVentivHealth.com.
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