BURLINGTON, Mass. – February 23, 2012 – inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that Tom Sebok will be leading the company’s advertising segment as the new President of inVentiv Health Communications. Sebok brings decades of communications expertise to inVentiv clients seeking to reach and motivate healthcare professionals and consumers.
Sebok’s hiring coincides with inVentiv’s realignment of communications services into functional groups, with one concentrating on advertising and paid media and the other focused on public relations and medical education. In his new role, Sebok will oversee GSW Worldwide, Ignite Health, The Navicor Group, Addison Whitney, Palio, Patient Marketing Group and inServ. He will be based in New York and report to Paul Meister, CEO of inVentiv Health, Inc.
“No other organization has such a breadth of healthcare experience and few can match the depth of inVentiv Health Communications talent,” Meister said. “Tom’s experience deepens our ability to help advertising clients reach and motivate consumers and professionals in the healthcare field. We are delighted that he is joining us.”
The public relations group within inVentiv will continue to be led by Bob Chandler, President and CEO of Chandler Chicco Companies, who also will oversee the inVentiv Medical Education Group (iMEG) and report to Meister. “We see many opportunities for collaboration between PR and medical education on behalf of our clients, particularly as we expand this business globally,” Meister said. “Working in close collaboration, Tom and Bob will lead teams offering the best services to a market demanding multi-specialty solutions.”
Sebok previously served as President and CEO of Young & Rubicam's flagship New York agency, providing integrated marketing communications solutions for clients such as the Arthritis Foundation, Bayer Women's Health, Campbell's, Colgate-Palmolive, Chevron, Dell, Goldman Sachs, Hilton, J&J, Land Rover, LG, Mattel, Microsoft, Pfizer, USOC, Virgin Atlantic and Xerox. Prior to Y&R, Tom spent the bulk of his career at BBDO where he led that agency's global service of clients such as Bayer Consumer Care, Campbell's, FedEx, Frito-Lay, Lowe's, Motorola, PepsiCo and Pizza Hut. As Managing Director of BBDO New York, Tom was a key leader in BBDO's reinvention as an agency that excels in both traditional and new media. Earlier in his career he worked at Grey Advertising on the Beecham Products consumer business (now SKB) and Boehringer Ingelheim.
About inVentiv Health Communications
inVentiv Health Communications (iHC) is a full-spectrum, healthcare specialist agency dedicated to delivering exceptional multi-channel and multinational marketing programs. iHC provides relevant, flexible and cost-effective marketing solutions for the pharmaceutical industry and organizations with a healthcare focus, enabling clients to succeed in a rapidly changing environment.
About inVentiv Health
inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to companies seeking to accelerate performance. inVentiv’s client roster includes more than 550 pharmaceutical, biotech and life sciences companies. With 13,000 employees in 40 countries, inVentiv rapidly transforms promising ideas into commercial reality. inVentiv Health Inc. is privately owned by inVentiv Group Holdings Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. For more information, visit http://www.inventivhealth.com.