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inVentiv Health to Acquire SDI Promotional and Medical Audit Businesses from IMS Health

BURLINGTON, Mass. – January 17, 2012 – inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that it has entered into a definitive agreement to acquire certain promotional and medical audit businesses of SDI Health, which IMS Health has committed to divest in connection with obtaining regulatory approval of its acquisition of SDI. Financial terms of the transaction were not disclosed.

The business will be incorporated into the offerings of Campbell Alliance, an inVentiv Health company and the leading management consulting firm specializing in the pharmaceutical and biotech industry. Through the acquisition, Campbell Alliance adds a robust range of promotional and medical audits based on proprietary research that leading healthcare companies use to better understand their markets and make more highly informed business decisions.

“This is an important step in boosting inVentiv’s capabilities in market research and analytics,” said Paul Meister, Chief Executive Officer of inVentiv Health. “In combination with our leading consulting services, these additional capabilities allow us to provide a more comprehensive offering that augments our clients’ business decision-making.”

Campbell Alliance’s market research and analytics group will combine the acquired business with its current custom quantitative research, qualitative market research, key opinion leader identification and mapping, access to a range of longitudinal de-identified patient and prescription data, and integrated analytics services. In addition, the group currently offers complementary audits, including its Metropolitan Promotional Audit (MPA) and VisionCare contact lens audit.

Nader Naeymi-Rad, CEO of Campbell Alliance, added, “We’re seeing a growing demand for proprietary research services from our Campbell Alliance clients and believe that our enhanced market research capabilities, particularly the ones acquired on the syndicated side, will allow us to establish a leadership position in that market.”

The transaction is subject to customary closing conditions and approval by the Federal Trade Commission following a public comment period, and is expected to close in February 2012.

About inVentiv Health
inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to companies seeking to accelerate performance. inVentiv’s client roster includes more than 550 pharmaceutical, biotech and life sciences companies. With 13,000 employees in 40 countries, inVentiv rapidly transforms promising ideas into commercial reality. inVentiv Health Inc. is privately owned by inVentiv Group Holdings Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. For more information, visit

About Campbell Alliance
Campbell Alliance is the Consulting business segment of inVentiv Health, a leading global provider of best-in-class clinical, commercial, and consulting services to companies seeking to accelerate performance. Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry. The firm's clients include all of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function: Brand Management, Business Development, Clinical Development, Commercial Effectiveness, Pricing and Market Access, and Medical Affairs. From its locations in Raleigh, NC, Parsippany, NJ, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, New York City, Atlanta, and Zug, Switzerland, the firm serves clients throughout North America, Europe, and Japan. For more information on Campbell Alliance, please visit

About IMS Health
IMS Health is the leading provider of information, services and technology for the healthcare industry around the world. The company draws on its global technology infrastructure and unique combination of in-depth, sophisticated analytics, on-shore and off-shore commercial services, and consulting platforms to help clients better understand the performance and value of medicines. With a presence in 100+ countries and more than 55 years of industry experience, IMS serves leading decision makers in healthcare, including pharmaceutical manufacturers and distributors, providers, payers, government agencies, policymakers, researchers and the financial community. Additional information is available at

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